Email marketing tips that work

Email marketing tips that work

the truth? Email marketing is still very popular today, and it may be the most powerful internet marketing strategy possible for any business. Based on 2018 numbers, email marketing still ranks as the fourth most powerful marketing channel, after search engine optimization, social media, and affiliate programs. Together, these four Read more…

Marketing Planning - Don't SWOT

Marketing Planning – Don’t SWOT

SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a common framework for marketing strategy development. Google searches for “SWOT” and “planning” returned approximately 93,000 hits (August 2004), most of them praising the use of SWOT. Some students said it was the most important thing they learned at the Wharton School. Although Read more…